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FINANCIAL PARTNERSHIP FOR SERVICE BUSINESSES

Your business should work as hard for you as you work for it.

AMS Consulting Group is the ongoing financial relationship for service-based business owners — bookkeeping, year-round tax strategy, and the conversations underneath every decision. Not seasonal. Not generic. Inside the business, with you.

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Amber M Spells, EA

Founder | Enrolled Agent

THE PROBLEM

You built the practice. The financial side never quite caught up.

If any of these stop you mid-scroll, you're in the right place. None of it is a personal failing. All of it has a path forward.

01

Income keeps showing up. Infrastructure didn't.

Revenue is real. The systems behind it — not so much. Decisions get made from the bank balance instead of the numbers.

02

You decide based on what's in the account today.

​Pricing, hiring, paying yourself — all judgment calls made without a quarterly view, a runway, or a tax estimate that's older than three days.

03

You connect with your accountant in April.

Then disappears. The questions you needed to ask in September — about the contractor, the new offer, the laptop — never got asked at all.

04

You've been quietly avoiding the books for months.

Not because you're not capable. Because nothing about the way you've been handed financials has ever felt like yours.

EVEN EXCHANGE

The business should work as hard for you as you work for it.

That's not a slogan. It's the test. If the work going in isn't being matched by clarity, take-home, and a calmer relationship with money — something is out of balance, and that's worth fixing.

— A belief, not a service description

WHO THIS IS FOR

Built for service-based business owners — and specifically for you.

Generating $50K–$5M in real revenue. Smart. Values-driven. Tired of generic answers from people who don't actually know your industry.

Mental health practitioners

Therapists, counselors, psychologists in private practice. The pricing psychology of a clinical hour is its own thing — and most accountants have never thought about it.

Pricing · sliding scales · sustainability

Travel agents & agency owners

Commission timing, supplier relationships, FAM tax treatment, IC vs. employee — the small specifics that standard bookkeepers miss every time.

Commission · IC structure · seasonality

Consultants & coaches

Project-based revenue, retainer mix, package design, quarterly tax surprises that shouldn't be surprises. Built around how the work actually flows.

Retainers · packages · estimates

Service pros done guessing

You're past hobby-scale. The business is real. You want someone who knows the numbers asking questions before decisions, not after them.

Practitioner → CEO

THE JOURNEY

One Relationship. A path that meets you where you are.

Most clients don't start at the top tier. They start with clarity, build the foundation, and grow into the engagement that fits them.

STEP 01

Business Clarity Assessment

Free · 7 minutes

Scored across five dimensions. Immediate personalized results. The entry point to everything else.

STEP 02

Foundation Lab

$797 · one-time

Self-led, lifetime access. Six modules + the Foundation Lab Financial Dashboard. For where most service business owners actually are.

IF NEEDED

Cleanup Engagement

$2,250–$8,500 · scoped

Books behind. Taxes unfiled. Systems to rebuild. Runs in parallel or independently. No judgment, specific path forward.

STEP 03

Ascent Lab

$1,250–2,400 / month

Done-with-you, 6-month minimum. Full bookkeeping, year-round tax strategy, quarterly review, tax preparation. Selective engagement.

STEP 04

Breakthrough Lab

$2,500–5,000 / month

High-touch. For owners building toward scale, full owner independence, or a planned exit. Available on request.

THE LABS

Foundation Lab --the financial foundation for service businesses, built to be used.

Six self-led modules. A connected Excel dashboard you actually open on Mondays. Lifetime access. Built for the place most service business owners are — not the place they wish they were.

One-time investment

$797 · lifetime access

Included · Foundation Lab Financial Dashboard

One workbook. The five views you actually need.

A connected Excel dashboard with live links between income, expenses, owner pay, quarterly estimates, and runway. No new software to learn

Monthly net                            +$14,820   on track

Q3 estimated tax                        $6,210   due Sep 15

Owner pay · YTD                     $72,400   on plan

Runway                              5.4 months   healthy

SIX MODULES

01 Financial visibility

Where the money is, where it goes, what it means.

02 Accounting relationships

How to actually work with — not avoid — your numbers and the people who keep them.

03  Pricing & leverage

What you charge, why, and what raising it actually changes.

04 Delegation

The first three roles that pull you out of the practitioner chair.

05 Cash & Taxes

Quarterly estimates, owner pay, and the tax surprise that doesn't have to be one.

06 Your 90-day CEO plan

A short, specific plan you actually carry out — not a binder you put on a shelf.

THE DIFFERENTIATORS

Four (4) reasons clients choose to work with us long-term.

01. A year-round relationship, not a tax-season appointment.

We meet on a regular cadence — monthly check-ins, quarterly reviews — so the important questions get asked before the decisions get made, not after.

Ongoing partnership

03.  The numbers are only half of the conversation.

How an owner relates to money shapes every financial decision they make. We help you build the habits and confidence underneath the books, not only the books themselves.
 

Owner-led approach

02.  Built around how service businesses actually run.

A therapist's month does not look like a travel agent's, and neither looks like a consultant's. The work, the reporting, and the strategy are shaped to your industry.
 

Industry-specific

04.  You are taught the system, not just handed reports.

A practical foundation in your own numbers — what they mean, what to watch, what to ask — so you can lead the business with clarity instead of relying on someone to translate it.

Financial fluency

Frequently asked questions

EVEN EXCHANGE

The business should work as hard for you as you work for it.
The first step takes seven minutes.

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